I paid below $20 for the A10C which proves the point about waiting for the sales.
To be honest, if I was a developer, I'd rather sell 1000 modules at $40 than 200 at $60.
Edit: Come to think of it, it would make more sense to sell modules at something like $25.99 and have the sales less often with a lower discount % than it would as it is now.
As an example, I paid $49.99 for the F86 but I bet the majority of people who own it paid the discount price.