The Job of marketing is to play with messaging so as to make any corporate decision palatable and profitable DESPITE REALITY. The problem is that for most marketing people, it can be very hard to keep track of all the "SPIN" the corporate chiefs have forced them to spew. This creates conflicts in the spin.
1 - "the most authentic and realistic simulation of military aircraft, tanks, ground vehicles and ships possible."
- - - If you have to pay corporate resources to correct and update product you already sold then the product that was previously sold was unfinished product and couldn't have been accurate and authentic. Why would you have to change a COMPLETE, ACCURATE & AUTHENTIC product? What does this say about all of your claims of complete, accurate and authentic other products?
2 -In the past, you bought a sim and it came with ALL of the finished aircraft. In DCS we're forced to pay-per-plane. I had a tough time with this in the beginning but warmed up to it because of the quality of what was being produced for the money I paid.
The question of pay-to-update is a serious one. What are the boundaries for Pay-for-update? Where does it end? If your starting Pay-for-update then the natural progression is the selling of empty planes with bad graphics. Then users pay for missile systems, cockpit systems, improved graphic, etc all in the effort to achieve "the most authentic and realistic simulation of military aircraft, tanks, ground vehicles and ships possible." You're charging to update a previously incomplete product. What does this suggest about the kinds of decisions DCS is willing to make for increased profits.
You talk about the monies that need to be paid to create these updates. Those monies were paid. THAT is the ethical contract you made with your community when you took their money for digital aircraft. That they were paying for complete, accurate and authentic aircraft. Now your asking them to pay for exactly the same thing, a complete, accurate and authentic aircraft for the one they paid for and never got the last time.
DCS has spent years building a community of dedicated players and its those dedicated players who have kept it alive. The software itself is actually very boring. There's a very limited collection of maps and play with the automated mission generators gets stale quickly. In fact, for the first two years of ownership I had been avoiding online play and couldn't figure out where people where finding all of the missions and features they were showing on the internet. Its the player community who make the mission maps, host the multiplayer servers and run the squadrons that make the game great and interesting and form the bonds that keeps people coming back. They don't get paid and will quickly tire of your bills.
Be very careful how you abuse that which you have worked so hard to build. It won't go unnoticed despite the spin and every player you loose is another brick from your foundation. You don't have to loose them all for it to crumble.