My personal checklist for this in no particular order, some of these may not be required but it's what I can think of off the top of my head:
Flaps set to CRUS or AUTO
Make sure your Nozzles are 100% set to 0 degrees
Aircraft speed is above 100 KCAS
Master Arm On
Fusing is set correctly (anything but SAFE), this is often the problem. Find this on the ASCMI under "FUZ" or press WPN on your UFC, and select "FUZE" on the ODU
A/G Master mode selected
Correct mode is set up, AUT is the most common, which is CCRP
And obviously, pickle button to release the bomb, not trigger.