I bought nvidia not only for there hardware, but also for there software (in this case, DLSS!).
I didn't knew about EDs aproach to not support proprietary solutions.
As already stated above, to not support such an groundbraking technology while needing every frame in VR is a joke and I can't remember seeing this before.
I'm gaming/siming since 1995, so let's remember the first 3dfx voodoo and sound blaster cards, mmx or dual cores etc.
Where would we stand today if nobody would have taken advantage of new technologies?