Yeah, as mentioned it is of a couple of uses, but is essentially a fixed "sight" to see where the HUD is aligned - the projected picture actually floats in optical infinity, and follows with you when moving your head around. If you look the HUD so that the cross and the dot are aligned, anything in the projected picture that is supposed to be straight forward is also aligned "behind" these printed marks. It is helpful if anything needs to be set referring to the airplane's axis.
And as mentioned, it is not related to the helmet-mounted display, but found on every frame that I'm aware of, even if not equipped with, or from the era before the helmet-mounted display. To quickly see if an airframe is HMD-compatible, the small square box:
...is for the magnetic field based helmet position sensing.