I bet (1) some ED developer tried couple things and got 50% FPS boost -- showed off for a quick second this was picked up further up the chain in excited frenzy.
(2) "50%" announcement was made.
(3) they started looking at it in more detail and realized it was more "nuanced".
(4) "dang it" moment for any more public statements/mention of roll-out in beta.
(5) damage control.
(6) we're here now.
p.s. great mystery is why GPU is running at around 70-75% and refuses to break higher for more FPS. If ED can figure out how to kick that render pipeline in the rear, that'd be a great start (70% to, say, 95%)