The comment was more in reference to the fact that having an obstacle that includes ordering a physical copy of a game online and installing it to play an add-on for another application seems like a lot of work in today's digital environment in which people are used to just hitting the buy button, installing something and then being able to play it. I don't mind myself because I'm totally dedicated to ED and the work they do, but having to explain how to get the game to my friends is going to end up with them not being bothered to jump through hoops just to play it - not good for a niche genre that wants to expand its market share to curious new-comers as much as possible.
Can't we just buy a CD key for our accounts for LOMAC that comes with FC3 as a package?