Good read, thanks for the article link.
I'm not surprised at all. It is just what I was expecting. I didn't regret buying DK1 or DK2 and what I experienced with those is worth far more than 350$.
I'm not a rich guy... far from it actually but I'll pay what ever they ask for it. And later when there will be as much choice of HMD's as it is now for CPU's, GPU's, controllers and other things we spend money on, i will always go for the premium consumer HMD on the market.
I'm in love with my DK2 and I use it for racing all the time. I've said good bye to the 3 screens setup and didn't look back.