Short time frame means different things to different folks. To a guy in the street, it might mean a few weeks. To a military customer used to (eg.) 5-10 years to get a new weapon system developed, a short time frame might mean 2 years! Also, these are terms used by sales and marketing people - acknowledged as being about as trustworthy as real estate brokers.:music_whistling: I've posted this before a couple of years ago, but it illustrates my point.
This what defense contractor marketing departments say and really mean........
They said: "Feasability studies are complete and we are in pre-production"
They mean: "Two of our guys have talked about it by the water cooler...."
They said: "This product is in production "
They mean: "....and they figured out what colour to paint it"
They said: "This product is in post-production "
They mean: "We have sent someone out for a tin of green paint"
They said: "This product is off the shelf"
They mean: "We already have a tin of green paint"
They said: "This product is off the shelf but is easy to modify to your (winter) specifications"
They mean: "We already have a tin of green paint, we can buy a tin of white and charge you for both"
They said: "Our skilled team are ready to modify the product to your specifications"
They mean: "We have hired a guy who can paint, he has his own brush"
They said: "This product is easy to modify by the end user"
They mean: "We can sell you a 30,000 dollar paint brush"