If we were aiming at zero effort there would be no Harrier, no new features, no bug fixing, and I wouldn't have been through the 800 posts of bug reports on the forums the last month to assess how accurate our internal bug tracker is.
So you will, i'm sure, understand that i'm not a big fan of that catchphrase.
The renaming of the control is a good idea, if you see more of them that would benefit from such an update, let me know.
Good night (CET),
Alpha Juliet.