Except higher price doesn't mean bigger profits, quite the opposite. I'm not saying they should put a tiny price tag on it, or they don't deserve money, but it was proven over and over again that more accesible price or large discounts boosts profits by insane amount (look at steam or humble bundle). If it wasn't profitable, those sales wouldn't happen, why do you think ED makes them like 10 times a year?
Another case in point, newly released Cities:Skylines costs like a half of the normal AAA game and it already broke a sales records for the company. It's currently the best selling game on Steam as well.
I've seen a lot of "I would totally pay 200 bucks for it!" enthusiasm on this forum, but that's just not how it works. Just because you can afford it, doesn't mean everybody can. Comparison with highly acclaimed and popular AAA game titles is irellevant, LNS is not going to sell a million copies in a week.